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Narita Airport launches new brand logo

on March 1, 2017 | Leave a comment
Departments In the Spotlight

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Narita International Airport introduced a new brand logo in December. The logo debuted on the Narita International Airport official website and was incorporated into the lapel pins worn by NAA Group staff on Jan. 1.

The logo features three colors, each with a different symbolism. Indigo represents Japan, blue represents the sky and light blue represents Earth. In addition, the bold indigo line represents a runway and the curved, light blue line represents the flight path of an aircraft to evoke the image of freedom to fly into the future. The lines intertwine to represent the Japanese traditional craft of braiding, or kumihimo.

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