Fred  R. Schumann, associate professor of global resources management at the University of Guam, published a book on shifts in Japanese tourism titled “Changing Trends in Japan’s Employment and Leisure Activities: Implications for Tourism Marketing.”

 The book highlights how developments in the Japanese workforce affect how the people spend their income and free time. It also explains how these changes affect tourism destinations that rely on the Japanese market.

 For the last three years, Schumann researched and collected data on the waxing and waning Japanese tourism market on Guam. In his book, Schumann describes misconceptions about the Japanese market, such as the idea that Japanese people have “lifetime employment.”  

Factors affecting how Japanese spend leisure time and money that Schumann uncovered through his research include a shrinking population and an increase in contract workers. 

 Schumann has been a business executive in the Asia-Pacific region for more than 30 years and has worked with various multinational retail and hospitality firms. His primary interests in research have been in the field of international tourism and trends in consumer spending.

Schumann’s book can be purchased through the Springer Nature website or on Amazon.