What is the most out-of-the-box business strategy you have tried?

Logan Reyes
Consultant
LGR Media LLC

“One strategy that was seen as out of the box at the time was moving the bulk of the media spend from traditional media to digital.”

Younson Huang
Owner
Café Gudcha

“The golden rule — treating others the way you want them to treat you. We do that with every customer that walks in. You do that and I think your business will do well.”

Frank Kenney
President
Co-owner
Jamaican Grill

“When opening up Jamaican Grill some 25 years ago our out-of-the-box marketing idea was to get a ‘serious food’ sample of jerk chicken & ribs into people’s mouth. We therefore cut small portions, and I would personally seek out patrons anywhere in and around Chamorro Village.”

John W. Scragg
President
JWS Refrigeration and Air Conditioning

“Advertising in local media using a block of ice and a bikini-clad Guam lass draped over the ice, in conjunction with a large A/C unit in the background. That definitely caught everyone’s attention.”