The Pacific Asia Travel Association presented the Guam Visitors Bureau with the PATA Gold award on Sept. 15 for the 2016 Shop Guam e-Festival Mobile Campaign in the “Marketing Media — Mobile Travel Application MA” category. PATA’s panel of judges reviewed 220 submissions from 77 organizations and individuals from around the world. 

 In fiscal 2016, the festival attracted 300,000 international visitor arrivals and generated more than $15 million worth of media exposure value. The Shop Guam e-Festival will return for its sixth year starting Nov. 10 through Feb. 28, 2018. The free app is available at the Apple App Store and Google Play Store.

The Guam Visitors Bureau accepted an award for its Shop Guam campaign at the PATA Gold Awards Luncheon and Presentation on Sept. 15 at the Venetian Macao Resort Hotel. (From left) Nadine Leon Guerrero, marketing manager, China; Mark Manglona, marketing manager, North America and Pacific; Jon Nathan P. Denight, president and CEO; Pilar Laguaña, director of global marketing; and Bonnie Chen, account director, China, all with GVB. 

Photo courtesy of Guam Visitors Bureau