The Marianas Visitors Authority is rebranding its destination by transitioning to a new marketing name for the islands: The Marianas. The Marianas brand creates a powerful and united image, MVA Managing Director Christopher A. Concepcion said in a press release. The brand was launched in February in Japan and with a social media campaign in the Northern Mariana Islands that encourages the community to use #MyMarianas on social media posts that would create a positive image for the Marianas.
The rebranding includes a new logo featuring the words “The Marianas” and an image of the outlines of each island, which will eventually replace the “Saipan, Tinian, Rota” logo in all markets. The logo comes in five color variations, including black and teal versions. A blue version of the logo highlights Saipan, while red and green versions highlight Tinian and Rota, respectively.