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Advertisements that Aced

on March 7, 2018 | Leave a comment
Business Business News Features

By Meghan Hickey

Guam Business Magazine chose 20 advertisements from our publications that we believe had our readers pausing to look twice in 2017. 

Our team selected these ads for their quality, use of color (or not), choice of images and the way they catch the eye. We want to congratulate the people whose hard work is deserving of recognition.

Take a look at the companies that stood out, and a few of the select individuals behind the scenes who help make these companies shine.

 

American Medical Center

New patients and provided services

Published in MBJ Life

 

American President Lines Ltd.

Guam and Saipan ocean carriers 

Published in Guam Business Magazine

 

Burger King

Whopper sandwich

Published in Buenas, formerly R&R Pacific

 

BUNN

Crescendo, available at Circle K

Published in MBJ Life

 

*Chili’s Grill & Bar

Steak Fusions

Published in Guam Business Magazine

 

*Coca-Cola Beverage Co. (Guam) Inc. 

Diet Coke

Published in Guam Business Magazine

 

Denanche’ Security Agency Guam 

Security services 

Published in MBJ Life

 

DKSH Guam Inc.

Rolex, The Yacht-Master

Published in MBJ Life

 

Dusit Thani Guam Resort 

Golden Hour/Dusit Gold

Published in Guam Business Magazine

 

* Chili’s and Coca-Cola are sister companies to Glimpses of Guam. Glimpses Publications, a division of Glimpses of Guam, publishes Guam Business Magazine.

 

First Hawaiian Bank

Personal banker and residential lending

Published in Guam Business Magazine

 

GTA Teleguam

Live unlimited internet for business

Published in Guam Business Magazine

 

IT&E 

Unlimited internet and home bundle plans

Published in Buenas, formerly R&R Pacific

 

Minute Maid

Minute Maid Sparkling beverage

Published in Buenas, formerly R&R Pacific

 

Moylan’s Insurance Underwriter’s Inc.

NetCare Life & Health Insurance

Published in Guam Business Magazine

 

Pacifica Insurance Underwriters Inc.

Insurance coverage

Published in MBJ Life

 

Proa Restaurant Guam

Proa & Patisserie Hagåtña Administrative Week 

Published in MBJ Life

 

Rotten Apple

The Rib

Published in Buenas, formerly R&R Pacific

 

Ruby Tuesday’s 

Quality food

Published in MBJ Life

 

Sheraton Laguna Guam Resort 

The President — Chef Kazushige Koide 

Published in Marianas Business Journal

 

Smithbridge Guam Inc.

Guam Contractors Association’s 25 Year Anniversary

Published in Buenas, formerly R&R Pacific

 

Denanche’ Security Agency Guam 

Security services 

Published in MBJ Life

 

Castro

Behind the design

Justo D.M. Castro

Vice president 

Justo D.M. Castro, vice president of Denanche’ Security Agency Guam, has been working with the marketing team of DSA for about five out of the eight years he has been a part of the company. For DSA advertisements, Castro focuses on striking immediate interest and keeping the concept simple enough that the advertisement speaks for itself to the security needs of business owners, real estate and property owners and clinics. He wants a wide audience to feel curious and, if nothing else, remember the logo and brand and the service that brand provides.

Advertisements should be “simple, direct and bold,” Castro says.

DSA is a locally-owned security agency that offers integrated, custom solutions that can be adapted for unique business or personal protection and security requirements.

 

Dusit Thani Guam Resort 

Golden Hour/Dusit Gold

Published in Guam Business Magazine

 

Blanco

Quemado

Behind the design

Steven C. Blanco and Jennifer F. Quemado

Digital marketing manager; and graphic designer

Steven C. Blanco, digital marketing manager for Dusit Thani Guam Resort has been working as a professional marketer for eight years and joined the Dusit Thani team prior to its official opening in March 2015. Blanco collaborated with Dusit Thani Graphic Designer Jennifer F. Quemado — a four-year designer who joined the Dusit Thani five months ago — to create this advertisement focused on locals ages 21 to 45. The pair’s goal for this advertisement was to build trust and loyalty with a demographic that would consistently frequent the Dusit Thani lounge, or as Blanco says “to create an everyday opportunity for residents and military to see what Dusit Thani is all about by offering a luxurious, 5-star experience at a competitive price point.”

Blanco and Quemado wanted to show the Dusit Thani’s focus on the details by portraying a single, tight image of a refreshing handcrafted cocktail at the Lobby Lounge, in natural light, without any gimmicks or pre-production. “We wanted the viewer to feel regal, warm and welcome,” Castro says. “Quality advertisements are extremely important in conveying the voice of a company. … Great imagery and design also elevates Guam as a destination.”

Dusit Thani is a 5-star resort located on Tumon Bay. It features panoramic views from various options of rooms, suites and villas that are finished with a touch of Thai design. 

 

 

IT&E CNMI

Unlimited Internet and Home Bundle Plans

Published in Buenas, formerly R&R Pacific

 

Behind the design

Norman del Rosario

Art director

Norman del Rosario, art director at IT&E CNMI, began working in design when he was a sophomore in college. Now, 26 years later, he is approaching his 17th year working at IT&E as of April. For this IT&E advertisement, Rosario wanted to portray IT&E’s role as an everyday solution provider to the general population — a product for every household on the islands. The ad shows from a first-person perspective that the uses of the internet are not just for your computer or laptop, but also for watching your favorite TV show, Rosario says. “We wanted to make sure that when they saw this, they immediately thought, ‘It’s easy. … If he can use this, so can I.’”

Rosario believes that design is important because its visuals relay a message. “If the visual is clear, you see the ad and you already know what the product or service is. People rely on the pictures and the information provided to make decisions,” he says.

IT&E offers a variety of telecommunication systems and services, including call, data, internet and more, for both business and personal use.

 

Pacifica Insurance Underwriters Inc.

Insurance coverage

Published in MBJ Life

 

Sablan

Sikayun

Behind the design

Shirley T. Sablan and Samantha Sikayun

President and CEO; and marketing coordinator

Shirley Sablan, president and CEO of Pacifica Insurance Underwriters Inc., has been working in marketing for 17 years. Together with Samantha Sikayun, marketinag coordinator at Pacifica and three-year marketing professional, the two have been working a combined total of nine years with the company. For this Pacifica advertisement, Sablan and Sikayun wanted to portray to all car owners, current and future, that car insurance isn’t designed for one-size-fits-all, but that drivers can choose and elect the coverage that is right for them. “Knowledge of this fact is key when assessing our unique exposures and securing coverage that is meaningful to each of us to ensure we limit potential losses the best way possible,” Sablan says. They wanted to show that the nature of Pacifica is with the help of insurance professional consultation, the investor can choose what is right for them given the options presented and available.

“Every ad must be well-thought out … the most important factors are (1) less is more, (2) catch the eye at first glance and (3) make sure the design and information on the ad make sense for your target. It is impossible to design an ad that will be embraced by all. Do your research. But, don’t forget to have fun with your ads,” Sablan says.

Pacifica provides insurance for personal, commercial and government groups covering automobiles, homes, rentals, life, health insurance and more.  It has been doing business in the Northern Mariana Islands for close to 40 years.

 

Ruby Tuesday’s 

Quality food

Publication published in MBJ Life

 

Behind the design

Marc Watanabe

Design partner at Arsenal Design & Marketing, servicing Global Food Service Group brand Ruby Tuesday’s

Marc Watanabe, design partner at Arsenal Design & Marketing, which services Ruby Tuesday’s, got his start in design doing advertisements for the yellow pages when he was 16 years old, and has been doing what he loves ever since. He has been working with Global Food Services for almost five years, which he says has been a lot of fun, because “[the company] is as passionate about their restaurants as we are about our work.” 

For this specific Ruby Tuesday’s advertisement, Watanabe says the goal was pretty straight forward — they wanted to reach anyone “who was hungry for a burger as big as your head.” He says that with a good product to begin with, such as Ruby Tuesday’s food, communicating its worth to a customer is easy. “Once we got that beautiful burger in place, with that knife sticking up out of the top of it, and our photographer Robert Tenorio (Expressions Studio) on hand to capture it, my job was half done,” he says.

Watanabe believes that strong brands don’t make up for bad execution in marketing. “Being visible isn’t the same as being seen,” he says. “In a small market like Guam, you risk over-saturation of your message. On the other side of that, a small market means you can afford to take a few risks too.”

Arsenal Design & Marketing consists of the dynamic duo of Krista Keiser Gaza and Marc Watanabe, holding more than 20 years of experience in graphic design, fine arts, marketing, advertising and consultation. Arsenal has been working with Global Food Services Group for almost five years. GFS is a defense contractor, that is minority/woman owned and a HUB zone certified small business with NAICS code classification of full facilities support services. It also owns and operates concept restaurants, such as Chuck E. Cheese’s, Ruby Tuesday’s and other fast-food franchises. Ruby Tuesday’s is a casual restaurant chain with American fare, featuring burgers, a salad bar and cocktails.

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